New Favorite Video on Youtube: Chevy Sonic: Claw Game promotion

Chevrolet took over Hollywood Boulevard last week, re-creating a giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel.

Passers-by lined up for a chance to use a human-sized joystick to direct the claw- – which was projected onto the side of a building–to pick up an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.

Chevy has been big on leveraging outdoor stunts; recently it created a social- media powered bungee jump, also to promote the Sonic.

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2011: 12/30
POSTED BY: Ian
CATEGORY: Uncategorized
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Ian Cunningham

Let me start with saying this is a personal blog. That said, I'm an admitted news junkie. If it has anything to do with Ads, Marketing, Politics, Causes or Cars I'm interested. When I find something interesting that might be worth a glance, I'll tweet it and link it.

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